We don’t know of any publisher who is not freaking out about Search Generative Experience (SGE). In simple words, SGE uses large language models to pull together an answer to a search query from what Google “knows” – and users don’t have to click on any of the links.
SGE is – for now – in the experimental stage, but ultimately aims to deliver AI-generated answers directly to the top of Google search results, thus making ranking much less relevant.
This will have a profound effect on search traffic to publishers’ websites and it will substantially weaken your SEO efforts. So how can we prepare for SGE future?
This panel is sponsored by BrightSites.
